PeopleMelisa Koyunseven

Eda Elbirlik, Founder of MAVIADA

PeopleMelisa Koyunseven
Eda Elbirlik, Founder of  MAVIADA



Eda Elbirlik - Founder of MAVIADA

A contemporary jewellery brand inspired by the vibrant colours of the Mediterranean.

Created in 2016, the Maviada brand designs and produces stylish, contemporary jewellery inspired by the chic lifestyle and vibrant colours of the Mediterranean. Appropriately, the name Maviada means 'blue island' in Turkish. The collection is characterised by the way it creatively mixes 18kt gold with smooth, coloured gemstones, turquoise and gorgeous baroque pearls. We had the pleasure to talk with Eda Elbirlik about her life as a full-time mother, wife and business woman.


Eda please tell us, where do you live?

I live in London but have lived all over the world....born in Istanbul grew up on the East Coast in the US, New York, Washington DC and now, London.

Why did you move to the UK?

We moved here to the UK for my husband’s job but the real reason we moved to Europe was to show our children the European and Mediterranean lifestyle, as we spend our summers in Bodrum. My husband is Swiss and we also wanted to be closer to family in Lausanne and Istanbul.


What do you miss most from your home country?

Having grown up in so many places, one never really has a ‘home country’. The advantage, obviously is, you fit in wherever you are. I have very strong ties to Turkey as I grew up going for summer holidays on the Aegean Coast every year. We are now giving that to our children....skiing holidays in Zermatt, summer beach holidays in Bodrum.

What is your current project?

We have been so thrilled with the reception we have received for Maviada. We work with several of the Four Seasons Hotels and Resorts worldwide and we are so pleased to have just started showcasing with the Four Seasons Hotel in the Seychelles.


Read the full interview with Eda Elbirlik on page 70 in the TML Magazine Issue 1.